More than 6,000 Troy University students are enrolled in Troy. And when they head back to class, they are also likely to take advantage of local shops and restaurants. Good news for their bottom lines.
Some restaurants on the square already noticed a fifty percent increase in sales with students back in town. Classes started on Wednesday and some students say they spend about 100 dollars a week off campus on food and shopping.
A study by Troy University said it generates more than $330 million each year for state and local economies.
Jamie Day Matthews, a worker at The Pink Parlor said, "Business is starting to pick up, we were closed for the holidays of course like every other store on the square but now that students are back it's been like a steady flow coming through."
The Pike County Chamber of Commerce does different promotions to get people to shop local. Right now you can buy downtown dollars.
They are gift certificates that can be used at different downtown shops and restaurants. They can be purchased at the chamber's office in Troy.