Cam Newton Campaign
New billboards featuring one of Auburn’s most famous faces are popping up across the state as part of a campaign to encourage healthy eating. The NFL’s reigning M-V-P and former Auburn Tigers quarterback Cam Newton is a spokesman for Team F-N-V, a social marketing campaign promoting fruits and veggies. The campaign is expected to generate almost thirty-five million impressions or views on Alabamians during its 12 weeks. Billboards will be in counties like Montgomery, Macon, Tallapoosa and dozens of others. Newton will even appear on billboards in Tuscaloosa. The billboards boast witty advertisements for fruits and veggies, along with colorful art.