Magic City Classic pre-game hype & hoopla begins

BIRMINGHAM, Ala. ( – The ever-increasing magnitude of the McDonald’s Magic City Classic presented by Coca Cola between Alabama State and Alabama A&M as something more than just a football game was on full display Wednesday morning at the Coca Cola Headquarters in Birmingham.

The 75th annual edition’s week-long festivities got underway under sponsor-enriched decorum from McDonald’s and Coca Cola with the bands from each university playing outside of the building to welcome in media members, administration, players, coaches and other Birmingham dignitaries such as the mayor of the city.

Providing an economic impact of millions of dollars to the city with a potential sellout crowd and 45 total sponsors, the event will also feature a two-hour parade the morning of the game at 8 a.m. on local TV stations in Birmingham, Montgomery, Dothan, Mobile, and Huntsville and a one-hour concert from hip hop artist Ludacris for those who purchase a ticket following the game.

And, of course, there’s the game itself.

Alabama State head football coach Brian Jenkins had stern words to get everybody hyped for the game.

“I’ve been a part of many classics,” said coach Jenkins.

“I’ve been in the John Merritt Classic and the Florida Classic, but the Magic City Classic outshines them all. It’s very overwhelming. It’s a wonderful event and I couldn’t be more proud to be a part of this event. But, through all the good things like the sponsorships, the media, the pictures, and all the words we say on the good end-it’s about that time that we have to get ready to rumble. That’s just the bottom line. The friendships and courtships all go out the door. You have to ask yourself if you’re ready and I can assure you that Alabama State is ready.”

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