Chief of Cherokee Nation Wants Jeep to Stop Using Tribe’s Name on SUVs

Chuck Hoskin Jr.

FILE – Cherokee Nation Principal Chief Chuck Hoskin Jr. (AP Photo/Sue Ogrocki, File)

The chief of the Cherokee Nation says it’s time for Jeep to stop using the tribe’s name on its Cherokee and Grand Cherokee models.

Chief Chuck Hoskin Jr. said in a statement he believes corporations and team sports should stop using Native American names, images and mascots on their teams and products. Hoskin’s comments were first reported by Car & Driver magazine.

A spokeswoman for Jeep’s parent company, Stellantis, says the vehicle name was carefully selected to honor Native American people. Jeep has used the name since the 1970s and as the Jeep brand has come under various ownerships.


2021 Jeep Grand Cherokee (AP Photo/David Zalubowski)


Hoskin says the best way to honor the Tahlequah, Oklahoma-based tribe is to learn more about their sovereign government and its history.

(Copyright 2021 The Associated Press contributed to this report. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.)

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