The Latest: ICC reports surge in video views during pandemic
The Latest on the effects of the coronavirus outbreak on sports around the world:
What did cricket fans do when there was no live games to watch during lockdown in the coronavirus pandemic?
Watched replays. Lots of replays.
The International Cricket Council released figures Friday showing it had 1.65 billion video views on its Facebook channel in the first half of 2020, saying it “topped the rankings in terms of video consumption among leading sports bodies” on the social media platform.
Cricket was shuttered globally from late March until last month, when host England beat West Indies 2-1 in a three-test series that was played inside bio-secure venues in Southampton and Manchester.
The ICC, citing statistics from the CrowdTangle analytics tool, said daily video consumption on its Facebook page increased from 3 million minutes viewed to 15 million minutes per day during the lockdown.
“At a time when COVID-19 has severely impacted live sports, the ICC’s channels have gone from strength to strength,” the ICC said in a statement.
Cricket hit some highs in terms of viewership over the 12 months to June, including the 1.1 billion views for the Women’s Twenty20 World Cup in Australia in February and March.
Online traffic from India helped. The final between Australia and India, which attracted a crowd of more than 86,000 at the Melbourne Cricket Ground, set a single-day record for women’s tournament with 64.9 million views on the ICC Facebook page.
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