Richards Group

SEC debuts new branding initiative with the Richards Group

BIRMINGHAM, Alabama (sec.org) – The Southeastern Conference (SEC) is launching its first branding campaign in collaboration with The Richards Group, the SEC’s agency of record. “It Just Means More,” a 60-second video, will air nationwide during SEC games, starting Thursday, Sept. 1, when the college football season kicks off. “It’s a common theme that the SEC is well known for…